Thursday, February 10, 2011

Difference between Industrial and consumer marketing

Couple of days before I came across with a question “What is the difference between industrial and consumer marketing, so I tried to explore it and as per my opinion following are the differences:
Industrial marketing is the marketing of goods and services from one business to another (B2B "Business to Business").. Industrial goods are those which are used in Industry for producing a Different end product from one or more raw materials. The word "industrial" means machinery run by power to produce goods and services.
Consumer marketing is the marketing of goods and services from business to the consumer (B2C "Business to Consumer").

This difference can be better understand by the following comparison:

S .N.
Industrial Market
Consumer Market
Market Characteristics
ü  Geographically concentrated
ü  Relatively fewer buyer buyers
ü  Geographically disbursed
ü  Mass market
Product Characteristics
ü  Technical complexity
ü  Customised
ü  Standardized
Service Characteristics
ü  Service, timely delivered & availability very important
ü  Service, timely delivered & availability somewhat important
Buyer Behaviour
ü  Involvement of various functional areas in both buyer & supplier firms
ü  Purchase decisions are mainly made on rational/performance basis
ü  Technical expertise
ü  Stable interpersonal relationship between buyers & sellers
ü  Involvement of family members
ü  Purchase decisions are mostly made on physiological/social/ physiological needs
ü  Less technical expertise
ü  Non-personal relationship
Channel  Characteristics
ü  More direct
ü  Fewer intermediaries/middlemen
ü  Indirect
ü  Multiple layers of intermediaries
Promotional Characteristics
ü  Emphasis on personal selling
ü  Emphasis on Advertising
Price Characteristics
ü  Competitive bidding & negotiated prices
ü  List prices for standard products
ü  List prices or maximum retail price (MRP)


  1. I very much agree with what you wrote in this article, this is information that I had been looking for, thank you because you are willing to share with us.

    Lumsden grinder

  2. Superb. I really enjoyed very much with this article here. Really it is an amazing article I had ever read. I hope it will help a lot for all. Thank you so much for this amazing posts and please keep update like this excellent article.thank you for sharing such a great blog with us. expecting for your..
    US Consumer Emails

  3. All things considered, Smart Insights reports that substance marketing is THE absolute most critical system for driving incremental deals in 2017Fax Broadcasting

  4. Computerized marketing centers around getting your data, items and administrations before individuals when they are looking on the web. industrial sales & marketing

  5. I couldn't locate the ideal words to value this. This is genuinely one in a millions.
    Binance reviews

  6. In Linkedin, you can be a piece of the general population searching for an occupation/administration, or part of an organization offering a vocation/benefit. likesgain

  7. The reason being next to genuine SEO traps going away and the esteem that they used to offer to clients who used to be immense was not the same any longer.

  8. Looking for an internship in SEO. My sis told me that your SEO Company Canada is excellent in this regard. SEO Company Canada


  9. Showbox Server not Available If you looking for fixing showbox app error, then this article helps you to fix showbox not working error. Follow step by step guide to fix error.

  10. This is where the expertise and experience of the best digital marketing agencies can be hugely beneficial.

    digital agency content distribution

  11. You were endeavoring to do it without anyone's help however you were treating it terribly. SmartSocials

  12. . Little and even fresh out of the plastic new organizations are tolerating video marketing with compensating low cost creation gadgets promptly accessible to deliver a lively video that advances their image and things effectively.

  13. Our lightweight, plastic pallets are not only durable and hygienic but also cheap. industrial packaging

  14. Thanks-a-mundo for the article. Awesome. supplier discovery

  15. The "mobile first" approach to website design may be to blame for the trend of using a lot of parallax scrolling, seo companies for small businesses horizontal scrolling, column-based scrolling and, to a chagrin of some designers, infinite scrolling.

  16. The information you have posted is very useful. website development

  17. The first to utilize level structure was Windows as a response to skeuomorphic configuration spread by Apple for the MAC OS and IOS frameworks. web developer nuneaton

  18. The information you have posted is very true, Your words is awasome, Will if you write few more thing on this then that will be the best. Thanks You website designing company in Gurgaon

  19. It is important to note here that the retention function of a marketing department doesn't really overlap the retention efforts of a sales team.SEO IN WASHINGTON DC

  20. Business-to-client marketing is the point at which a business markets and offers its products and enterprises to retail buyers for individual use. While most organizations that sell legitimately to shoppers can be alluded to as B2C organizations. ad fluencer

  21. Naturally, we believe in the top five searches because they are the most reliable website links according to Google. Thus, by optimizing your website content through digital marketing strategies, you can reach to more online buyers.ronald banilov

  22. Any SEO specialist co-op ought to have the option to direct you toward their passing work. Webdesign

  23. The following thing that you should take a gander at is obviously, their rates and bundles. Some nearby SEO advertising organizations offer tweaked bundles for their customers to learn more
    and these are strongly suggested for startup online organizations.

  24. You should avoid potential risk with the goal that your well deserved cash isn't squandered. Deal with the accompanying focuses while assessing a SEO supplier:

  25. Think about how often you click quality BACKLINS then these can all be good material for a press release. A press release has to be written in a specific format to be accepted by press release sites.

  26. Excellent website! I adore how it is easy on my eyes it is. I am questioning how I might be notified whenever a new post has been made. Looking for more new updates. Have a great day! primary containment

  27. Extravagant illustrations alone I guarantee you will never sell an item, however solid salescopy alone will as I and I'm certain you also are living verification of. Anna

  28. The web gives a profoundly powerful correspondence channel that can be utilized for producing leads and making deals.5 Easy Ways to Generate Leads Without Spending a Dime

  29. For anything from a little non-benefit webpage to full corporate marking, most internet marketing organizations will charge a forthright store and stage installments dependent on concurred achievements and expectations. Be careful about any internet marketing firm that requests installment in full before beginning the venture. Sandra Smith

  30. They can recommend offers,Top SMM Panel advancements and rivalries just as making blog articles that will help produce enthusiasm for your business.

  31. Even merging traditional marketing techniques with web marketing may work out in certain scenarios. After all, the perquisite to attend this course as already indicated is only the basic understanding of computer and the internet.Best SEO companies in India

  32. It's a set of marketing tactics designed to maintain a steady influx of customers into your sales process. This isn't about pushing your brand to generate leads or direct conversion. How to make money on Instagram with Clickbank

  33. This is a SEO course which doesn't simply consider giving training, yet it truly dives into the methodologies one must use to gain cash off the builder

  34. Marketing vs. Advertising: - Marketing deals with multiple business efforts to realize 'Profitable Sale' such as market research, pricing & distribution of product/service, branding, selling and public relations. weblink

  35. Non-active is not connected with data or internet. There are multiple options to reach the non-active internet users by sending a text message, voice message and by calling directly to their contact number and letting them know about the features and services of the product. digital marketing course in hyderabad

  36. Very interesting to read this article.I would like to thank you for the efforts you had made for writing this awesome article. This article inspired me to read more. keep it up.
    Best SEO Agency in Toronoto

  37. But you have to make sure that you know what you're doing with the traffic once you get it. But that's a topic for a different day. There are tons of social marketing services out there that can boost your credibility, reputation in your niche, and ultimately income. B2B Sales Leads

  38. You should develop a content marketing strategy based not just on the info you need to give your clients, but also based on your understanding of what information people are trying to find.