Wednesday, February 8, 2017

Product Management

Product management can be defined as entrepreneurial management of a part of a business (Product, Service, product line, segment or a brand etc.) Product managers are generally responsible for this part of the business without having direct authority over the entity.

The products manager’s job is to oversee all aspects of a product or a service line so as to create a strong value proposition and deliver superior customer satisfaction while simultaneously providing long term value to the company.

Product Manager’s Scope of responsibilities:   

Apart from above macro level scope of responsibilities a product manager or a product management team may have following ownership and accountabilities

  • Advertising
  • Branding and Naming
  • Channel and Distribution Management
  • Competitive Force Analysis
  • Direct Marketing Programs
  • Forecasting
  • Inside Sales Management
  • Key Account Management
  • Lead Generation and Management
  • Market Research
  • Market Identification and Development
  • Outside Sales and Promotions
  • Packaging and Presentation
  • Planning
  • Positioning
  • Pricing
  • Product Design and Development
  • Product Legal Considerations and Protection
  • Program Management
  • Public Relations—Press Management
  • Strategy

The ownership of the specific functions and responsibilities in Product Management, marketing and research are divided, individually or collectively, amongst the members of a product management team. The product manager is accountable for the product, and the identification of the marketing functions that must be implemented for success.

In a Product management process there can be multiple stake holders which can be explained with the following list.        
  1. Engineering and R&D
  2. Manufacturing
  3. Quality
  4. Sales Channels
  5. Front line Sales Team
  6. General Public
  7. Customers
  8. Top Management
  9. Purchase
  10. Marketing research
  11. Legal
  12. Finance
  13. Customer Service
  14. IT 
  15. Logistics 
New Product Development (NPD)

New Product development or NPD is an essential part of the profile of a product manager or product management team. 

The new products can be: 

1. New to the world

2. New to the company

3. Addition to the product line

4. Repositioned products 
I have written more about it in my previous post.

Copy of my Presentation to the students can be downloaded from Here

Product manager's handbook

I want to recommend you to read more about product management in a book by Linda Gorchels, The Product manager's hand book, the overview of this book is available in the link below

>> Download Now <<

If you want to buy this book Please click the link below :

>> Buy Now <<

So have a great read and acquire as much as knowledge you can about the product management.



  1. You will also find that more advanced and experienced photo editing services will be able to offer product image retouching.White Background Product Photography

  2. this is such a pleasant useful resource which you are offering and you find the cash for it away for understandable. i really like seeing blog that appointment the fee of supplying a vibes useful resource for forgive. Product Engineering Company

  3. Affordable Pallets provide you with the highest quality timber packing cases at affordable prices to suit your specific needs. security doors melbourne

  4. For refreshing your insight as per the cutting edge procedures that are presently utilized in Project Management, it is huge to go to customary instructional courses and evaluations for self-investigation and splitting PMP® confirmation test that is attempted by Project Management Institute {PMI®}. ExcelR PMP Certification

  5. Hi! This is my first visit to your blog! We are a team of volunteers and new initiatives in the same niche. Blog gave us useful information to work. You have done an amazing job!ExcelR pmp certification

  6. This post is very simple to read and appreciate without leaving any details out. Great work!
    pmp training in hyderabad

  7. Dr Love is a certified teacher and has authored three self-learning courses and coauthored six more. data science course in india

  8. Good to visit your weblog again, it has been months for me. Nicely this article that i've been waiting for so long. I will need this post to total my assignment in the college, and it has the exact same topic together with your write-up. Thanks, good share.
    data science training institute in hyderabad