Wednesday, February 8, 2017

Product Management




Product management can be defined as entrepreneurial management of a part of a business (Product, Service, product line, segment or a brand etc.) Product managers are generally responsible for this part of the business without having direct authority over the entity.

The products manager’s job is to oversee all aspects of a product or a service line so as to create a strong value proposition and deliver superior customer satisfaction while simultaneously providing long term value to the company.


Product Manager’s Scope of responsibilities:   




Apart from above macro level scope of responsibilities a product manager or a product management team may have following ownership and accountabilities

  • Advertising
  • Branding and Naming
  • Channel and Distribution Management
  • Competitive Force Analysis
  • Direct Marketing Programs
  • Forecasting
  • Inside Sales Management
  • Key Account Management
  • Lead Generation and Management
  • Market Research
  • Market Identification and Development
  • Outside Sales and Promotions
  • Packaging and Presentation
  • Planning
  • Positioning
  • Pricing
  • Product Design and Development
  • Product Legal Considerations and Protection
  • Program Management
  • Public Relations—Press Management
  • Strategy

The ownership of the specific functions and responsibilities in Product Management, marketing and research are divided, individually or collectively, amongst the members of a product management team. The product manager is accountable for the product, and the identification of the marketing functions that must be implemented for success.

In a Product management process there can be multiple stake holders which can be explained with the following list.        
  1. Engineering and R&D
  2. Manufacturing
  3. Quality
  4. Sales Channels
  5. Front line Sales Team
  6. General Public
  7. Customers
  8. Top Management
  9. Purchase
  10. Marketing research
  11. Legal
  12. Finance
  13. Customer Service
  14. IT 
  15. Logistics 
New Product Development (NPD)

New Product development or NPD is an essential part of the profile of a product manager or product management team. 


The new products can be: 


1. New to the world

2. New to the company

3. Addition to the product line

4. Repositioned products 
 
I have written more about it in my previous post.


Copy of my Presentation to the students can be downloaded from Here


Product manager's handbook

I want to recommend you to read more about product management in a book by Linda Gorchels, The Product manager's hand book, the overview of this book is available in the link below

>> Download Now <<

If you want to buy this book Please click the link below :

>> Buy Now <<


So have a great read and acquire as much as knowledge you can about the product management.


 
 

22 comments:

  1. You will also find that more advanced and experienced photo editing services will be able to offer product image retouching.White Background Product Photography

    ReplyDelete
  2. this is such a pleasant useful resource which you are offering and you find the cash for it away for understandable. i really like seeing blog that appointment the fee of supplying a vibes useful resource for forgive. Product Engineering Company

    ReplyDelete
  3. Affordable Pallets provide you with the highest quality timber packing cases at affordable prices to suit your specific needs. security doors melbourne

    ReplyDelete
  4. For refreshing your insight as per the cutting edge procedures that are presently utilized in Project Management, it is huge to go to customary instructional courses and evaluations for self-investigation and splitting PMP® confirmation test that is attempted by Project Management Institute {PMI®}. ExcelR PMP Certification

    ReplyDelete
  5. Hi! This is my first visit to your blog! We are a team of volunteers and new initiatives in the same niche. Blog gave us useful information to work. You have done an amazing job!ExcelR pmp certification

    ReplyDelete
  6. I am looking for and I love to post a comment that "The content of your post is awesome" Great work!

    data science course

    ReplyDelete
  7. This post is very simple to read and appreciate without leaving any details out. Great work!
    pmp training in hyderabad

    ReplyDelete
  8. I feel very grateful that I read this. It is very helpful and very informative and I really learned a lot from it.

    Simple Linear Regression

    Correlation vs covariance

    KNN Algorithm

    Logistic Regression explained

    ReplyDelete
  9. I am looking for and I love to post a comment that "The content of your post is awesome" Great work!

    Simple Linear Regression

    Correlation vs Covariance

    ReplyDelete
  10. Dr Love is a certified teacher and has authored three self-learning courses and coauthored six more. data science course in india

    ReplyDelete
  11. Thanks for posting the best information and the blog is very helpful.data science interview questions and answers

    ReplyDelete
  12. Highly appreciable regarding the uniqueness of the content. This perhaps makes the readers feels excited to get stick to the subject. Certainly, the learners would thank the blogger to come up with the innovative content which keeps the readers to be up to date to stand by the competition. Once again nice blog keep it up and keep sharing the content as always.

    Data Science Course in Bhilai

    ReplyDelete
  13. Fantastic blog extremely good well enjoyed with the incredible informative content which surely activates the learners to gain the enough knowledge. Which in turn makes the readers to explore themselves and involve deeply in to the subject. Wish you to dispatch the similar content successively in future as well.

    data science training in bhilai

    ReplyDelete
  14. This is a great post, I am very happy with this information.
    먹튀검증

    ReplyDelete

  15. I was basically inspecting through the web filtering for certain data and ran over your blog. I am flabbergasted by the data that you have on this blog. It shows how well you welcome this subject. Bookmarked this page, will return for extra. data science course in jaipur

    ReplyDelete
  16. Good to visit your weblog again, it has been months for me. Nicely this article that i've been waiting for so long. I will need this post to total my assignment in the college, and it has the exact same topic together with your write-up. Thanks, good share.
    data science training institute in hyderabad

    ReplyDelete