Saturday, February 12, 2011

New Product Launch Evaluation and Marketing Strategies

Has This Ever Happened To You?
It happens all too often. A new product is about to launch. It’s technologically advanced, it meets a clear market need and it is significantly differentiated from the competition. With all the customary hoopla and fanfare, the new product is introduced to the sales force. During the next few weeks, everyone holds their breath waiting for reaction from customers. Salespeople report great initial enthusiasm from the marketplace and, with a sigh of relief, sales management begins to wonder whether the early sales projections that seemed so ambitious before the new product launch should now be revised upwards.


What next, Please go through my presentation on New product launch, Please click Here to visit the presentation. 

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