Distribute cards where the customer gets something free after a certain number of purchases.
Have a sale
Cross promote in or on products of other businesses that target your market. You can get creative with this one. How about an optician partnering with a book store. Put large print flyers in books that say, “Having trouble reading the text? Come see us.” and small print notes in new eye glass cases that reads, “Put your new glasses to good use…”
Freemium is a business model that works by offering basic Web services, or a basic downloadable digital product, for free, while charging a premium for advanced or special features. The word "freemium" is a portmanteau combining the two aspects of the business model: "free" and "premium". The business model has gained popularity with Web 2.0 companies
The freemium business model was articulated by venture capitalist Fred Wilson on 23 March 2006 "Give your service away for free, possibly ad supported but maybe not, acquire a lot of customers very efficiently through word of mouth, referral networks, organic search marketing, etc., then offer premium priced value added services or an enhanced version of your service to your customer base." After describing the business model, Wilson asked for suggestions as to what to call it. Within a matter of hours, more than 30 name suggestions were given by his blog readers. One such suggestion came from Jarid Lukin of Alacra, one of Wilson's portfolio companies. Lukin coined the term "freemium," and Wilson and his audience adopted it for the business model. The term has since appeared in Wired magazine and Business 2.0, and has been used by bloggers such as Chris Anderson and Tom Evslin. In 2009, Anderson published the book Free which examines the increasing popularity of this business model.
Just one fine day, some one asked me that how much you are into ATL and how much you are into BTL??
So I explained him the same, and suddenly I thought why not I post the difference between both in my blog ??
Above the line (ATL), below the line (BTL), and through the Line (TTL), in organizational business and marketing communications, are advertising techniques. In a nutshell, while ATL promotions are tailored for a mass audience, BTL promotions are targeted at individuals according to their needs or preferences. While ATL promotions can establish brand identity, BTL can actually lead to a sale. ATL promotions are also difficult to measure well, while BTL promotions are highly measurable, giving marketers valuable insights into their return-on-investment. Promotional activities carried out through mass media, such as television, radio and newspaper, are classed as "above the line" promotion. "Below the line" promotion refers to forms of non-media communication or advertising, and has become increasingly important in the communications mix of many companies, not only those involved in fast moving consumer goods, but also for industrial goods. "Through the line" refers to an advertising strategy involving both above and below the line communications in which one form of advertising points the target to another form of advertising thereby crossing the "line".